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ICI (Imperial Chemical Industries PLC) commissioned Nick to refresh their corporate identity which had been designed by Wolff Olins over a decade earlier. This involved a review of the colour palette, typefaces, stationery and presentation templates and guidelines for the implementation of a new tagline. Founded in 1926 and commonly regarded as the ‘the bellwether of the British economy,’ ICI was acquired by Dutch chemical conglomerate Akzo Nobel in January 2008.

“We were very confident in Nick's ability to deliver a fresh, new corporate identity framework that would work extremely hard for us as a business; I am happy to say he did not disappoint us. Nick has always delivered an outstanding product and has been flexible and creative, managing business sensitivities with the utmost descretion.”

John Dawson, Head of Investor Relations and Corporate Communications, ICI