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Nick joined Exel in 1995, making an instant impact upon corporate design with his creative yet pragmatic approach and soon becoming responsible for managing Exel's corporate identity, working with Enterprise IG in 1999 to develop a new brand identity and creating and authoring electronic guidelines to accompany the rebrand. Following the merger of Exel plc and Ocean plc in 2000 – creating an integrated global logistics company with annual revenues in excess of £4 billion – Nick implemented a second successive identity change, devising comprehensive branding guidelines for the newly merged company across all media, including stationery, signage, vehicle livery, uniforms, advertising and printed matter, prescribing visual themes for the Exel website and annual report. Exel plc was acquired by Deutsche Post AG in 2005.

“Nick’s high level of attention to detail and his flair for functional and aesthetic design have helped to elevate Exel to the forefront of the supply chain industry. Exel owes much to Nick's ability to think clearly and always to perceive what is best for the Exel brand. His design expertise and experience have proved to be a steadying influence, providing brand continuity in an ever-changing business environment.”

Rebecca Salt, Director of Marketing and Communications, Exel